Piqued for BIAMI
Piqued for BIAMI
Automated workflows to 10X your business!
You're 22 and just joined a Fortune 500 company 💼.
You were top of your class and were told at your graduation, "you CAN make a difference."
You want to make a difference, so you work hard and do as you're told. You see an opportunity and build a PowerPoint with new ideas for making the business organization more efficient and pitch them to your managers.
Months go by, crickets. 🦗🦗🦗
Ok, this isn't what you expected for your first job.
You know you can make a change, so you job hunt and land a gig at a startup with roughly 40 people.
🚀 Holy sh*t, people work fast here.
You find a couple of gaps in your operations team and pitch your automation ideas for more efficient internal processes.
The team bites!! They want to try it. Ok, now we are onto something...
Say hello to Marcin! 👋🏻
Marcin is the founder and CEO of BIAMI - the business that will 10x your growth, strategy, operations, and value prop via automated workflows.
🤔 What does that mean, exactly?
BIAMI has several product offerings, but the premise behind each is that scaling via automation is easy, and you can stand up an automated workflow in one day instead of months.
When I spoke to Marcin, he told me his favorite thing about building BIAMI is his customers. It's fulfilling to see his clients reap the rewards from his systems and he thoroughly enjoys problem-solving with them.
🙌🏻 That's my kind of founder!
He's not necessarily thinking about what's next but is focused on continuing to build his stage 1 and deliver on current growth.
And interestingly, the most challenging part of building this product from scratch wasn't the technology... it was the human aspect.
It wears on you when you continually hear "no" from the "big boys"… but not Marcin. Because he's been on both ends of the spectrum (large company/slow process and startup/speedy delivery), he's got the thick skin to endure the hardships before the work pays off.
And that’s what he does... works hard and executes for his customers.
If you're interested in working with Marcin and Biami, feel free to use my affiliate link and connect with him on LinkedIn!
When writing Piqued, I aim to provide insights, value, and potentially actionable improvements for each software service. So this newsletter portion intends to provoke thoughtful conversations that help founders and businesses improve their product offerings.
I'll break down my thoughts by:
My Impression on Website Marketing to Product Offering Comparison
My UX Feedback on Software / Website
My Impression on Website Marketing to Product Offering Comparison
⏱ The 60 Second Rule
If I'm on a website for 60 seconds and can't communicate what the software does to someone else, then the messaging and visuals need to change. I rely heavily on product visualizations or videos to discover the solution tied to the language. Combining the two is impactful and makes it easier for consumers to digest.
Within 60 seconds, I couldn't tell another person what BIAMI did. It wasn't until I had a conversation with Marcin that I understood the software. It's not always about the WHY, but the HOW, too. The "how" is especially important when comparing more than one solution for your needs.
Here are two ideas that can build impact for BIAMI:
Display a video tutorial highlighting a common flow created or used within the platform. Show the consumer what is happening inside the product, so the "ah ha" moment comes quicker.
Create an animated visual with the number of steps to get set up. Part of the value prop is that you can get set up in one day. Show this!
I'm drawn to the website's primary color. It's a subtle gradient and easy on the eyes. The issue, however, is the color displays youth, but it doesn't match the age of the logo, and the logo doesn't match the style of the graphics. Then, when I log into the product, everything changes again. The color, logo, and graphics are all different.
The style and messaging across the product > website > marketing collateral should sync with brand unity when building software. It builds brand trust and memorability.
My UX Feedback on Software:
The navigation isn't natural to me.
I've been trained (in the US) that the primary navigation for software is typically on the left panel. There are probably some exceptions to this; however, when I landed on the product, it took a bit of discovery before I learned the primary navigation.
The product lacks an onboarding flow for brand new customers.
You're taken to the home page/notification center when you log in as a new customer. For me to use this software, I know I need to connect my social and CRM profiles.. but where do I do that? This is a perfect opportunity to display a checklist with action items to tell the user what they have to do before they can begin automating.
URLs for the Product and Website are different.
The URL for the product is sdr.services, and the URL for the website is BIAMI.io. I struggle to see the connecting point. Is there a way that we can identify the brand inside of the product URL as well as the interface? This goes back to brand unification across all channels.
Startups don’t always have the bandwidth or resources to hire a product designer and sometimes rely on part-time freelance artists or engineers to build functional and sellable flows.
Marcin has proven he can sell the product, which means it is effective for businesses. That alone tells me that what he’s created works, and he can focus on product design when the business is ready.
Have any thoughts on the feedback? Use the comment section, and let’s dive into it!
More on Marcin Kierdelewicz
Marcin is the founder and CEO at BIAMI.io, a company that delivers 10X performance with AI and automation at scale—responsible for building the business and overlooking 10X Strategy, Go-To-Markets and Partnerships. He has over 25 years of experience working within software businesses, helping with the business growth from $5M to $400M ARR. He’s also a husband and dad of 3 that loves swimming and playing tennis.
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Building software is hard. But the Piqued founder community is making it happen every single day. Thank you for being a part of this journey.